In Hungarian and English · iOS and Android
Care for yourself, at your own pace.
PureShape is not a diet app. Eszti, your personal AI companion, helps with everyday life without judgment - no streaks, no red warnings, no shame.
Coming soon to the App Store and Google Play.
What's different
✕No streaks
We don't punish you for missing a day.
✕No red warnings
Gentle observations instead of alarms.
✕No before-and-after photos
Your body is not a contest or a yardstick.
✕No shame
Judgment-free attention, that's all.
How it works
The first experience: a gentle introduction.
No long setup, no flood of forms. A few minutes, and Eszti is already by your side.
01
Sign in
Email or Google account, just a few seconds. Eszti's avatar is with you from the very first screen.
02
Eszti gets to know you
A gentle, 11-step intro: your goal, what tends to be hard, when you wake and sleep, what you're sensitive to. There are no right or wrong answers.
03
It quietly sets everything up
In the background it works out what suits you, without pushing numbers on you. From here you move at your own pace.
⌁
You enter allergies, food sensitivities and health conditions at the end of the intro, and they apply as a hard constraint in every recipe and menu analysis, not just as a suggestion.
Features
Five gentle tools, one warm companion.
✦Eszti
Your personal AI companion who never judges.
Type, or say it out loud - Eszti replies in a warm, informal tone. She remembers what feels good and what's hard, so she truly knows you over time.
- Free-text chat, or talk to her and she writes it down.
- Long-term memory: tastes, habits, goals, obstacles.
- A daily, personalized observation waits on the home screen.
✓What Eszti never remembers
Body weightCaloriesBMI
This limit is hard-coded, for eating-disorder safety. Eszti remembers what's good for you, not what makes you anxious.
✦Fridge-Magician
Photograph your fridge - the recipe is ready.
There are three ways to tell it what you have at home. Eszti recognizes the ingredients, you approve the list, and you get a personalized Hungarian recipe.
AaType it
◍Say it
◳Photograph it
- It pulls the ingredients from the photo - you delete any mistakes.
- Allergy, intolerance, illness: a hard constraint, not a suggestion.
- It learns your taste: "liked / didn't like", and adjusts.
✦Shopping helper
Always know what's at home, and what's running low.
Eszti keeps track of your pantry: she asks when unsure, flags when something is about to run out, and hands the list to the Fridge-Magician with one tap.
- Live pantry status: see what you have now and what's running low.
- Eszti asks: "Still got milk?" - she doesn't guess, she learns.
- Hands off to the Fridge-Magician: get a recipe straight from your stock.
- Diet-aware: vegan or gluten-free? Ingredients adjust automatically.
Shopping helperScreenshot coming soon
✦My Year
One year, one gentle map.
A full-year mood and rhythm map, one cell per day. Today is highlighted. Below it, gentle observations - with no streaks and no red warnings.
- Trends for mood, sleep, movement, water and "good days".
- Free-text insights - not a score, not a contest.
- Built from your own journals, at your own pace.
My Year2026
Quieter
Livelier
✦Community
A safe, Hungarian feed.
A scrollable feed where you support each other - no before-and-after photos, no competition. Now and then Eszti drops in a question or some encouragement.
- Likes, comments, saves and private messages between members.
- Anyone can read; Pro members can post.
- Eszti cards in the feed: small, kind nudges.
✦Menu-radar Pro
Know what fits, even at a restaurant.
Photograph the restaurant menu - Eszti reads it and tells you which dish is a good choice, which is worth tweaking, and which to avoid.
- Takes allergies and intolerances into account - as a hard constraint, not a suggestion.
- Every dish is clear: "Good choice", "Order it without" or "Avoid it".
- Cycle-phase and diet-aware analysis.
- No calorie counting - simple, human advice.
Menu-radarScreenshot coming soon
A glance inside the app
Here's how it looks day to day.
From the home screen to the recipe - warm, quiet surfaces, no pressure.
What's different
PureShape vs. the usual diet app.
Diet app
PureShape
Daily streak that punishes
✕
✕
Red warnings, alarms
✕
✕
Before-and-after photos
✕
✕
Weight, calories, BMI in the AI's memory
✕
✕
Judgment-free, warm tone
✕
✓
Allergies as a hard constraint
✕
✓
Hungarian language and Hungarian cuisine
✕
✓
A recipe from your own fridge
✕
✓
Restaurant menu analysis (with allergies)
✕
✓
Your own pace, no falling behind
✕
✓
Who it's for
For you, if you've had enough of dieting.
Primarily for women aged 25-55 who want to care for themselves - at their own pace, without pressure.
Done with dieting
You no longer want to diet, but you'd like to look after yourself - gently, without shame.
For health reasons
With diabetes, thyroid issues or food sensitivities, you need an attentive, patient companion in everyday life.
At your own pace
No daily must-dos, no falling behind. As much as feels good, whenever it does - Eszti is there when you need her.
Pricing
Premium, and only premium.
One subscription, every feature included. No ads and no compromises - because the attention you get is premium.
PureShape Pro
Every feature49,990 HUF / year
Yearly - roughly 30% saving versus monthly
- Eszti - unlimited chat, daily reflection, long-term memory
- Fridge-Magician - personalized Hungarian recipes from photo, voice or text
- Shopping helper - live pantry status, diet-aware shopping list
- Menu-radar - restaurant menu analysis with your allergies
- My Year - a full-year mood and rhythm map
- A closed, moderated Hungarian community
- Allergy and condition settings as a hard constraint
Managed by the App Store or Google Play · auto-renewing · cancel anytime.
Privacy and trust
Your data stays yours.
⌂
EU storage, GDPR
Your data is stored in the EU, in line with the GDPR.
✓
Only with consent
Health (special category) data is processed only with your explicit consent. Telemetry is off by default.
↧
One tap to delete
In the app you can delete your account and export your data with a single tap.
Important: PureShape and Eszti provide informational content only, not medical, dietary or psychological advice. Allergen and dietary filtering is a help, not a guarantee. For health decisions, consult a professional.
Frequently asked
The questions we hear most.
Is PureShape a diet app?
No. PureShape is a judgment-free health companion: no streaks, no red warnings, no before-and-after photos and no shame. It helps you at your own pace.
How much does PureShape cost?
PureShape is a premium service: PureShape Pro is 5,990 HUF/month or 49,990 HUF/year (yearly saves roughly 30%). You can cancel anytime in the App Store or Google Play subscription manager.
Which platforms is it available on?
PureShape is available on iOS and Android, in Hungarian and English.
Who is PureShape for?
Primarily for women aged 25-55 who want to care for themselves at their own pace, or who need an attentive companion for health reasons (diabetes, thyroid issues, food sensitivities).
Do the Fridge-Magician and Menu-radar really use my allergies?
Yes, as a hard constraint, not a suggestion. You enter allergies and intolerances at the end of onboarding, and they apply as a mandatory filter in every recipe and menu analysis. Eszti doesn't recommend what to avoid - it simply leaves it out.
Is PureShape medical advice?
No. PureShape and Eszti provide informational content only, not medical, dietary or psychological advice. Allergen and dietary filtering is a help, not a guarantee.
How does PureShape handle my data?
Data is stored in the European Union in a GDPR-compliant way. Health data is processed only with your explicit consent, and you can delete your account or export your data with a single tap in the app.
Let's begin
Wellbeing is not a contest. It's yours, at your own pace.
Download PureShape and meet Eszti - the companion who never judges.
Coming soon to the App Store and Google Play.